Master Modern Sales By Being The Prize With Oren Klaff

“If you cannot demonstrate and show (not tell) the client that you’re an expert in the problem that they’re having, then they might like what you have, they might be interested in it… but they really can’t buy until they believe YOU’RE an expert.”

— Oren Klaff

In the wake of The Great Resignation, small business ownership has jumped dramatically… despite the failure rate of new businesses holding steady at 70%.

What can new entrepreneurs do to shift the odds to their favour?

Learning how to sell is absolutely essential — learning how to sell your products and services, and how to sell your business concept and potential to would-be investors. My guest Oren Klaff is one of the world’s leading experts on sales, raising capital, and negotiation. As a bestselling author, Oren helps business owners throw out the old playbook on persuasion, flip the script, and learn how to pitch anything!

Press play to learn why the sales methods of the ‘80s and ‘90s are dead and gone, and how to sell successfully and ethically to the savvy customers of our modern era!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

How to shift your sales mindset and recognize the power you hold as a seller
What you should be getting from a prospect BEFORE you send a proposal
How to expertly hone your pitch beyond simply listing features and benefits

About Oren Klaff: Oren Klaff is a business expert, host of The Dealmaker Show podcast, and bestselling author of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea.

Highlights:‌

01:04 Intro

02:03 Meet Oren Klaff

03:28 The Baby Turtle model

05:10 Power of the seller

07:33 Need for expertise and/or status

11:18 “Winter is coming” approach & examples

13:57 Reverse the prize

17:45 Audit example

20:36 Upgrade your proposal process

24:35 Establish your power as a small businesses

27:18 Takeaway