The growth of financial technology (fintech) companies has exploded over the years. The future of banking looks exciting, and with the spurt of fintech startup companies with extremely innovative ideas, sending and receiving money is about to get a lot easier.
What is fintech?
The term fintech refers to the synergy, or combination, of financial industry and technology.
Fintechs role in society is becoming more vital than ever, particularly due to Covid-19. Whether it’s online payment systems like PayPal and Square or stock trading apps like Robinhood or Acorns, chances are we’ve all used fintech in one way or another.
In general, any company that uses the internet, mobile devices, and software or cloud services to provide financial assistance to its customer can be referred to as ‘Fintech.’
Fintech has become important at every step of our lives, from buying coffee to managing our finances.
Fintech digital marketing and financial PR
The great advancement of digital marketing, especially for fintech startups, is it focusses on providing quality and educational content to its potential customers. This helps customers find you through SEO, social media platforms and your blog. It is the best way to reduce your advertising dollars and gain credibility.
Offering quality content helps you break through the noise because your customer is finding you as they search for a solution to their specific problem.
Digital marketing and PR agency for financial services
Finding that unique combination of a marketing and PR agency that caters to fintech startups can be challenging, however Black Oak Marketing & PR Agency has established themselves as to the go-to experts for fintech startups.
Recognizing the need to be crystal clear in messaging and having a strategic marketing and PR plan is what Black Oak Marketing & PR Agency is all about.
Challenges fintech startups face with marketing
Many challenges arise for fintech startup companies when it comes to fintech digital marketing and financial PR. The types of challenges faced for these businesses is finding the right experts that can send the company’s messaging to the right people.
Clear messaging that tells customers why they need this product is vital to get customers to buy into their product.
Digital marketing strategies need to be specific for fintech companies, as their needs are unique. Part of the problem for fintech companies is that they are lead by brilliant technologically minded founders who may experience a difficult time explaining the benefits of their product to their customers, and as a result lose potential customers in the journey.
The bottom line is that it is important to have a marketing and PR team that work together and complement each other, as well as do a stellar job in promoting your business. When you have a cohesive team that is sending the same message to different outlets, it will increase your customer attraction. When customers are confused, they tune out.
