“We started it in the farmer’s market in 2012… we’re in about 45,000 stores now in the US.”
— Daina Trout
Daina Trout turned a mission to promote gut health into a source of big wealth!
The wellness entrepreneur is a co-founder of Health-Ade, a business she started in 2012 with her husband and best friend. Originally just a tiny booth in a farmer’s market, Health-Ade is now a thriving online business that sells bubbly probiotic kombucha teas designed to unlock the power of your gut.
It’s about more than just digestion. Your gut health actually plays a role in mood, energy, immunity, blood sugar, and even sleep!
When Daina and her co-founders first started Health-Ade, they had very little experience or money — but they had a whole lot of drive and passion. How did they grow their tiny business from a humble market booth to a team of 200 people with a signature product line carried in over 45,000 stores in North America?
The first years weren’t easy — Daina and her husband were living on $7 a day. But they managed to attract investors and soon grew their fizzy empire!
Listen now to hear the inspiring story of Health-Ade!
In this episode, you’ll discover:
✔ The biggest challenges that Daina faced when starting up Health-Ade and putting her kombucha into mass production
✔ How Daina maintained a positive mindset during the eight-year journey to profit
✔ Why Health-Ade is undergoing a post-Covid brand refresh
About Daina Trout: Daina Trout has a degree in nutrition, but she isn’t your typical nutritionist. She believes in a holistic approach to health and brings that to her popular kombucha brand, Health-Ade.
Highlights:
01:20 Meet Daina Trout
03:05 The rise of kombucha
04:30 Daina’s nutrition background
09:31 Biggest challenges
11:01 Lean early days
15:07 Resilience & patience
18:35 Brand refresh
23:51 Kombucha description & benefits
25:46 Takeaway
Links:
Daina Trout
Instagram: @dainatrout, @healthade
https://www.facebook.com/HealthAde
The Business Society: https://thebusinesssociety.co
5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
Biz Basics: https://melissahoustoncpa.lpages.co/biz-basics-long-form-sales-page
The 20 Minute Money Method: https://melissahoustoncpa.lpages.co/the-20-minute-money-method
Confident Cash: https://melissahoustoncpa.lpages.co/mm-cfo-long-form-sales-page
Personal Finance Money Method: https://melissahoustoncpa.lpages.co/moneymethodmembership
Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com
