“PR, to me, is all about relationships and making connections.”
—Amanda Berlin
Do you ever look at keynote speakers or interviewees on high-profile websites and think to yourself, “That could be me”?
We’ve all had those moments, but often we don’t pursue those opportunities because we don’t feel confident enough in our message — or just aren’t sure how to bring that particular dream to reality!
That’s where Amanda Berlin comes in!
Amanda is a PR, marketing, and business strategist who helps her clients master their story and show up strongly in places like Business Insider and Entrepreneur on Fire.
Good public relations and media presence are highly effective when it comes to raising your profile, building your network, gaining new customers, and receiving the type of exciting offers that you’ve been dreaming about.
During this conversation, Amanda and I discuss the difference between PR and media, the trouble with paid promotion, and why showing up in a big publication doesn’t necessarily mean you’ll get more sales!
In this episode, you’ll discover:
- The 3 main pillars of PR that Amanda teaches her clients, based on her 10 years of experience working with PR agencies and entrepreneurs
- How to leverage events to increase the visibility of your brand and business
- The strengths of each type of media appearance — and how to choose the one that best suits your goals
About Amanda Berlin: Amanda Berlin helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda works one-on-one with clients to guide them in strategic storytelling and media relations, and hosts the Empowered Publicity podcast.
Highlights:
01:01 Intro
02:09 Meet Amanda Berlin
03:10 Amanda’s services
05:28 Collaboration & partnerships
08:34 Speaking & events
11:23 Don’t buy exposure
14:13 Media
16:37 Big media doesn’t = sales
17:15 Why invest in PR & media?
19:49 Promote your placements
21:34 How to reach out
24:50 Lead with value
25:38 Takeaway
Links:
Amanda Berlin
Instagram: @amandagailberlin
The Business Society: https://thebusinesssociety.co
5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
Work with me: https://www.melissahoustoncpa.com/work-with-me
Want more tips? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com/work-with-me
